The Prada fashion line first began in 1913 with Mario Prada who made the line in order to produce well-crafted suitcases, steamer trunks, and handbags for the world’s upper class.
Soon the business became lethargic and was in need of a change, that change was Miuccia Bianchi Prada. Prada was the youngest granddaughter of Miuccia and in 1978 she inherited the company and set forth a path for redesign. By 1985 Prada’s popularity skyrocketed with simplistic and sleek designs which compared to her competitors designs, were worlds apart. Soon Prada was producing women’s and men’s clothing lines, both were a huge success. It seemed as if Prada was clearing out other large brands, they could simply not compete.
Prada is it’s own force in the fashion world, the powerhouse company doesn’t play by the rules. Miuccia Prada doesn’t need another designer to lead her in what she creates, she is known for being bold with her work and downright original with her designs.
Photo Credit: http://theredlist.com/media/database/muses/icon/iconic_women/1980/miuccia-prada/006-miuccia-prada-theredlist.jpg
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